I recently designed a logo for comedy duo, Next Best Thing.
With upcoming shows this year at both the Brighton and Edinburgh Fringe Festivals, they asked me to design a simple, bold, text based logo that also referenced their offkilter and often absurdist act. This would be used across their social media and on promotional material and branding.
The idea of an inferior alternative and of being almost good enough developed into the logo below; the unbalanced nature of the NEXT edging into the BEST THING gives a clear indication of this idea of being almost there, but not quite.
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